Kleeneze Weblog

This is the fascinating series on Channel 4 which gives us a voyeuristic look into people’s homes. This amusing programme shows the two presenters visiting the homes of people who have a rather relaxed attitude to cleanliness! They help them to get their homes looking ship shape whilst offering all kinds of cleaning tips and advice.

And Kleeneze are raising their profile by launching a sponsorship campaign with How Clean Is Your House? from Thursday 17 May. This will take the Kleeneze name to over 1.5 million viewers every week for 12 weeks - a brilliant way of reaching so many potential customers!

There’s never been a better time to be with the business! Demonstrating everyday scenarios of a family (who will also appear in our Main Book) using our cleaning and homecare products, we are creating a positive portrayal of our products and how they make people’s lives easier.

Last week saw the launch of Cabouchon’s new Spring/Summer 2007 Collection; a real gem of a catalogue and great news Kleeneze customers. The eight-page booklet features new ranges which have been specially introduced for the new season, as well as additions to some of the most popular existing lines.

On page 2 of the collection you will find a brand new range – Rose Blush. In delicate pinks, it offers feminine, fairytale appeal for the spring, and will complement lighter-coloured outfits for both day and evening wear. Your customers can choose from eight different items (including pendant, necklace, bracelet, two different brooches and three different sets of earrings) or opt for the entire set – an ideal gift.

New items have also been added to A Touch of Class and Bohemian Fusion – two of Cabouchon’s best-selling lines. The former now includes a stud pendant, circular pendant and a set of earrings, while the latter now offers two new sets of earrings. Both ranges were extended because of their fresh colours and spring appeal. 

A twelve-page brochure is due to follow later on in the summer with the intention of updating the collection in line with the latest seasonal fashion trends..

The new Kleeneze catalogue for spring – launches on Tuesday 6 March and is packed with solutions which will help make the very most of customers gardens and outdoor spaces. Over the next couple of months, people will be working hard to make sure their patios, driveways, lawns and flowerbeds are in peak condition ready for the warmer weather. Developed in line with our research findings, this catalogue helps take the hassle out of outdoor jobs by providing a wide range of useful, innovative products.

Twelve New Sections

Everything needed for spring can be found in the following easy to navigate sections: Garden Care, Window Cleaning, Outside Maintenance, Garden Maintenance, Garden Décor, Outdoor Lighting, Garden Fun, Garden Ideas, Car Accessories, Car Care, Storage Ideas and DIY.

Special Offers

As usual, you can expect to find lots of fantastic promotions and discounts. Here’s just a few of the best, but please see the catalogue for full details.

• Front cover: Buy the Long-Handled Paving Weeder and get the Super Weeder free!
• Page 3: Buy three Solar Lights and save £10!
• Page 4: Buy the Garden Grabber and get the Refuse Sack for free!
• Back cover: Buy one Electric Insect Killer and get one free!

Environmentally Aware

For the first time, Kleeneze has introduced an ‘Eco Friendly’ symbol which highlights products that are kind to the environment. This is in line with research which shows that consumers are increasingly adopting ‘greener’ buying habits.

New Products

We’ve crammed this latest catalogue with around 50 brand new product lines! Here are just a few of our personal favourites:

‘Instant’ Flower Garden (Page 5)

This has been generating much interest in the office amongst the less green-fingered of us, and we think it’s destined to be hugely popular. The pre-seeded mat contains six flower varieties and can be cut to size. Simply cover with soil and water; now that’s what we call easy gardening

Velvet Green Grass Seed (Page 4)

If you’re aiming for a luscious green lawn in time for summer, then you should start sowing from March onwards, according to the experts. These seeds are specially formulated for a hard-wearing lawn. What’s more, you’ll save £1 when you buy two packs!

Extending Garden Screen (Page 13)

So quick to use, this screen pulls out in seconds, revealing an attractive trellis design. Use it to create a new area in your garden, or simply screen off unsightly compost heaps. No cutting or drilling required.

Dragonfly Lights (Page 14)

Light evenings are still a long way off, and in the meantime you’d be hard pressed to find a prettier way of lighting up evening gatherings than with these Dragonfly Lights. They’re suitable for indoor and outdoor use, making them ideal for conservatories if you’re not quite ready to brave the weather.

One of the most advanced cleaners available, Nano technology is exceptionally clever and turns cleaning into a science. Choose from Fabric Protection Spray or Fabric Cleaner for immaculate patio furniture which is easy to keep clean.

Why not view a sample of our Kleeneze products and perhaps consider if becoming a Kleeneze Distributor is something that would interest you?

Kleeneze is to close its headquarters in Warmley, Bristol with the loss of up to 312 jobs and re-locate to Accrington, Lancashire. The announcement follows a comprehensive review of operations after its purchase by Findel plc.

Kleeneze said it anticipates “a significant number of positions will be created at the new location”. Current staff will be offered relocation.

Kleeneze sells household cleaning products by catalogue.

£20m turnover

Findel set about a review of the distributor network, head office functions, warehousing and distribution to consider how best to operate and expand the business.

The result has been to show that greater integration with Findel’s existing facilities at Accrington will lead to enhanced customer service.

It is anticipated that the move of the head office functions will take place by the summer of 2007 with the warehouse move yet to be confirmed but will either be by the summer of 2007 or the spring of 2008.

The firm has gone from a turnover of less than £20m to approximately £100m within the past eight years.

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